From blueprints to backlogs.

I started my career in architecture, designing buildings and producing construction documentation. That taught me how to think in systems, communicate visually, and deeply appreciate the details that turn a concept into something real.

I now apply that same mindset to business analysis and product management in the tech industry: translating complex business needs into clear product strategies, requirements, and process maps that teams can execute on.

Fall in love with the problem

Focus on deeply understanding user pain before jumping to solutions.

Evidence over opinions

Let data and user research drive decisions, not HiPPOs.

Ship to learn

Deliver small, validate fast, iterate based on real feedback.

Ruthless prioritisation

Say no to good ideas to protect space for great ones.

In the Community

Vibe Coding: Are Product Managers Actually Context Engineers?

Product Tank AucklandJul 2025

Owning the Financials – The Future of Product Management?

Product Tank AucklandAug 2025

From Prompt to Product: Inside the AI Builders Circle

AI Product FoundryAug 2025

Auckland Tech Scene Social – Spring 2025

Product Tank Auckland, UX Auckland, Auckland BA CareerSep 2025

Mastering Stakeholder Engagement for Business Analysts

BA Career Meetup GroupSep 2025

How We Built Canva's MCP Server

JuniorDev AucklandOct 2025

Software Engineering is a Team Sport by Jim Buchan

JuniorDev AucklandOct 2025

Vibe Coding: Are Product Managers Actually Context Engineers?

Product Tank AucklandJul 2025

Owning the Financials – The Future of Product Management?

Product Tank AucklandAug 2025

From Prompt to Product: Inside the AI Builders Circle

AI Product FoundryAug 2025

Auckland Tech Scene Social – Spring 2025

Product Tank Auckland, UX Auckland, Auckland BA CareerSep 2025

Mastering Stakeholder Engagement for Business Analysts

BA Career Meetup GroupSep 2025

How We Built Canva's MCP Server

JuniorDev AucklandOct 2025

Software Engineering is a Team Sport by Jim Buchan

JuniorDev AucklandOct 2025